Adidas treats esports deals like media partnerships, not sponsorship deals
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Adidas' Pyramid Of Football Kit Sponsorship - A Teams, B Teams, Standard, Third Party & Not Affiliated - Footy Headlines
adidas Takes On-Pitch Accuracy to The Next Level, With the All-New Predator Accuracy - The Latest Member of The Predator Franchise
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Adidas ends Chelsea sponsorship six years early - BBC News
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The piramid of adidas sponsorship
FIFA
Adidas is the new kit sponsor of the National Cricket team
Adidas to sponsor Indian team..no more trashy kits! : r/Cricket
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
Team Organization Grow uP eSports Adds Adidas as Sponsor – ARCHIVE - The Esports Observer
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NBA's Contract with Adidas Will Not Be Renewed After 2016-17 Season | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Adidas Offering Sponsorships to Fans - Sports Illustrated FanNation Kicks News, Analysis and More
20 Adidas Sponsored Athletes Of All Time
Adidas Takes Hit From Boycott in China, Once Seen as a Growth Engine - WSJ
Adidas and the Challenge of Its Team/Player Sponsorship Recognition
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List of Adidas sponsorships - Wikipedia
